In order to promote the innovative development of Wenzhou printing and packaging industry, strengthen the innovation design drive, and promote the transformation and upgrading of the printing and packaging industry, the 2022 Industrial Design Competition -- "Longgang Cup" Printing and Packaging Design Special Competition will be held in China (Wenzhou). 

I.  Theme

·  Theme: New Longgang, New Design, New Brand.

· Aim: This special competition focuses on the advantages of the printing and packaging industry, attract the gathering of domestic and foreign high-quality design resources, improve the level of printing and packaging design empowerment, and help promote the high-quality development of Wenzhou's printing and packaging industry.

II.  Organization

· Guidance unit: Wenzhou Municipal People's Government

· Sponsor: Wenzhou Economic And Information Bureau, Longgang City People's Government

· Organizers: Longgang Economic Development Bureau, School of Media & Art Design of Wenzhou Business College, Longgang Industrial College of Beijing Institute of Graphic Communication, Longgang Printing Town, Longgang Printing Industry Innovation Service Complex, Printing and Packaging Industry Association of Longgang.

III. Submitting Work and Award

Categories

· Future packaging design: design solutions to promote digital and intelligent innovation of packaging products, including new functional packaging, new materials, new processes, new technologies and equipment, etc.

·  Fashion packaging design: visual design for various types of product packaging in terms of pattern, structure, environmental protection, fashion, aesthetics, appearance, IP design application, etc.

· Printing creative design: cultural and creative design of 2023 calendar, annual calendar and wall calendar; innovative design of journal books, middle and high-end student exercise books, stickers and other products; creative design of educational toys for preschool children, mainly printed products such as stickers, puzzles and models; cultural and creative design of printing culture and derivatives.