In order to promote the innovative development of Wenzhou printing and packaging industry, strengthen the innovation design drive, and promote the transformation and upgrading of the printing and packaging industry, the 2022 Industrial Design Competition -- "Longgang Cup" Printing and Packaging Design Special Competition will be held in China (Wenzhou). 

I.  Theme

·  Theme: New Longgang, New Design, New Brand.

· Aim: This special competition focuses on the advantages of the printing and packaging industry, attract the gathering of domestic and foreign high-quality design resources, improve the level of printing and packaging design empowerment, and help promote the high-quality development of Wenzhou's printing and packaging industry.

II.  Organization

· Guidance unit: Wenzhou Municipal People's Government

· Sponsor: Wenzhou Economic And Information Bureau, Longgang City People's Government

· Organizers: Longgang Economic Development Bureau, School of Media & Art Design of Wenzhou Business College, Longgang Industrial College of Beijing Institute of Graphic Communication, Longgang Printing Town, Longgang Printing Industry Innovation Service Complex, Printing and Packaging Industry Association of Longgang.

III. Submitting Work and Award

Categories

· Future packaging design: design solutions to promote digital and intelligent innovation of packaging products, including new functional packaging, new materials, new processes, new technologies and equipment, etc.

·  Fashion packaging design: visual design for various types of product packaging in terms of pattern, structure, environmental protection, fashion, aesthetics, appearance, IP design application, etc.

· Printing creative design: cultural and creative design of 2023 calendar, annual calendar and wall calendar; innovative design of journal books, middle and high-end student exercise books, stickers and other products; creative design of educational toys for preschool children, mainly printed products such as stickers, puzzles and models; cultural and creative design of printing culture and derivatives.

· Enterprise proposition design: ① innovative design of baking category ② innovative design of paper bag category ③ innovative design of sticker of journal books category (enterprise proposition strategy list should be downloaded from the websites of the enterprises--School of Media & Art Design of Wenzhou Business College:"wzbc.edu.cn" or Printing and Packaging Industry Association of Longgang:"www.lgysbz.cn") .

Award settings

· 1 Gold Award, 3 Silver Awards, 6 Bronze Awards and 10 Merit Awards, with awards of RMB 20,000, RMB 10,000, RMB 5,000 and RMB 1,000 respectively.

· Several finalist awards.

· Organizational Award (non-judgmental awards): For those who actively participate in the organization, promotion and collection of works to recommend more than 20 works to participate in the competition, they can be shortlisted for the Organizational Award and given certain awards.

 Work requirements

· Participants submit one electronic copy of the design drawing (JPG format picture, A3 horizontal format, resolution 120 dpi) through the registration system. Each (series) entry can only provide one design drawing (horizontal composition), the content of the drawing contains the theme, hand-drawn or computer-based rendering (product award can be images of physical objects), the necessary structural drawings, basic appearance dimensions and description text (the total number of words in the layout is limited to 100 words, stating the design theme and concept, etc.), the drawing must not appear any information related to the designer.

·  The entries are provided in series, and the submitted images must be systematic and complete.

·  All submitted works must be original works of the entrant and have not been released to the public or any social media.

·  Design works that declare the creative award, product award of the gold and silver medal works, must provide layout, model or prototype in accordance with the relevant provisions of the main track.

V. Policy Support

The policy support refers to the second to seventh articles of the policy of the 2022 "Mayor's Cup" China (Wenzhou) Industrial Design Competition.

VI. Criteria & Judging

·  The preliminary round: For the special award entries, a panel of expert judges will make a preliminary assessment of the entries on-site or through an online judging system. The number of entries selected for the final round of the Special Award Competition will depend on the different categories situations.

·  The final round: The finalists will be judged by a panel of experts who will select the gold, silver and bronze medal winners. The gold and silver winners of the “Special Award” can also choose to participate in the “Product Award” and “Creativity Award ” in the repechage round of the 2022 Mayor's Cup" Industrial Design Competition, China (Wenzhou) competition, and the winner can choose the higher bonus of the special competition award, product award and creativity award(choose one, non-repeated). 

VII.  Calendar

· June 30, 2022:   Submission of preliminary competition works  

· July 2022:   Preliminary evaluation and announcement of shortlist  

· August 2022:   Final evaluation

· September -- November 2022:   Award Ceremony

VIII. Ownership of Works

The intellectual property rights of all entries belong to the authors. The organizing committee has the right to promote, display and publish the works.

All electronic materials submitted for the competition will not be returned.

IX. Registration and submission of works

Domestic and foreign design institutions and enterprises, teachers and students of higher education institutions, and independent designers are eligible to apply for the competition. Participating units and individuals can declare more than one entry, but each entry can only be submitted in one category of one award, otherwise it is considered invalid.

To participate in the competition, visit the website https://www.sjwz.com.cn to login the registration system, fill in the registration information, and submit the drawings for their preliminary round to the system by June 30, 2022.

X. Contact Information

 Secretariat of "Longgang Cup" Printing and Packaging Design Competition.

3rd Floor, Building 7, National University Science and Technology Park, Ouhai District, Wenzhou

 Email: longgangid@163.com

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