"Wenzhou-Poetic Wonderland", the English promotion slogan of the Wenzhou Cultural Tourism, has been officially announced after multiple rounds of selection. It will be used in conjunction with the Chinese promotion slogan "诗画山水 温润之州(A City of Poetry, Painting, Scenery and Warmth)" to establish and showcase the brand-new image of Wenzhou International Cultural Tourism, reflecting the target position of Wenzhou as a pioneer city along the "Belt and Road" for international cultural tourism exchanges, a well-known historical & cultural city in East Asia, and an international leisure & tourism city.

Nanxi River

Yandang Mountain

In May 2019, at the Wenzhou Tourism Development Conference, Wenzhou was unequivocally positioned as "A City of Poetry, Painting, Scenery and Warmth" for enhancing the attractiveness of the tourism brand, Thenceforth, it has become the slogan of Wenzhou cultural tourism.

Jiangxin Island


Tianding Lake

Experts believe that the selection of "Wenzhou - Poetic Wonderland" as the English promotion slogan of Wenzhou Cultural Tourism, not only takes into account the requirements of concise, eye-catching and creative language in international cultural tourism promotion, but also gives consideration to the expression habits of the English language. It accurately reflects the elements expressed in the original text while not being confined to pile-up of words. The empowerment and imagination are perfectly refined from the original imagery.

Ou Opera

As the official release of the English promotion slogan of Wenzhou Cultural Tourism, it will play the role as a language label facilitating more foreign friends to understand Wenzhou, creating a new pattern of Wenzhou cultural tourism with grand global importance and distinct Wenzhou characteristics