"Li Datong", "Wuweihe" and "Jinsanyi" ...... For many Wenzhou people, they can tell the stories about every Wenzhou "Time-honored" Brands. These brands inherit the memories of this ancient city. Although time has changed, they have been sparkled there. Today, let's move our glow sticks for them!

Li Datong

Li Datong tea & food store in Ruian was established in the fourteenth year of Emperor Guangxu (A.D.1889) of the Qing Dynasty (A.D.1636-A.D.1912). The founder was Li Ruiqing, a famous pastry maker in the south Zhejiang. The store got its name "Li Datong" because Li admired the spirit of "Universal Brotherhood" initiated by Sun Yat-sen. After the hard operation by Li Ruiqing and his son, Li Jinhuai,"Li Datong" had become the most well-known brand in the south Zhejiang and north Fujian provinces in 1930s.

The third descendant of "Li Datong", Li Guancheng developed the spirit of "Great Harmony" and revived family business to regain the reputation of this "Time-honored Brand". In 1990, Trademark Office of the People’s Republic China approved "Li Datong" tea & food store used the registered trademark "Li Datong". In 1995, the trademark "Li Datong" was honored as "The first batch of the famous trademarks in Ruian". In 2000, this brand was honored as "The famous trademark in Wenzhou". In Nov., 2006, "Li Datong" tea & food store was selected to be part of "The first batch of China's Time-honored Brands" by Ministry of Commerce of the People's Republic of China.

For many years, many overseas Chinese and compatriots from Hong Kong, Macao and Taiwan, who have paid a visit to relatives and friends or had a travelling in Ruian, or Wenzhou, have bought the pastries from "Li Datong" and given away the pastries to relatives and friends.

Baihao Dairy (Trademark: Qindiao brand) 

Baihao dairy plant, set up in 1926, was the first dairy plant in China. The initiator, Wu Baiheng was the father of China's dairy industry.

In 1929, "Qindiao" brand condensed milk won the first prize in the Zhonghua Chinese Goods Exhibition hosted by Ministry of Administration. Next year, it also won the special award in the West Lake Expo. "Qindiao" brand condensed milk, thus, got great fame. Its market extended to the whole of Zhejiang province from Wenzhou, and then entered into the markets of Jiangsu and Fujian provinces. After that, the production of "Qindiao" brand condensed milk had been continuously expanded, and it has become a modern-scaled dairy company, but experienced a shutdown when Japanese invaders seized Wenzhou. After the liberation of China in 1949, Baihao dairy plant was reopened in 1950. Since 1958, Baihai dairy plant, entrusted by Zhejiang Cereals, Oils & Foodstuffs Import & Export Co., Ltd., had produced "Panda" brand sweet condensed milk for export. Owing to its advanced process technology and strict quality control, after decades of effort, "Panda" brand sweet condensed milk was popular around the nation. Meanwhile, it was sold to dozens of Southeast Asian countries and regions, the export volume of which took up over 50% of the total export volume of sweet condensed milk in China. Also, it won several prizes at home and abroad. In Jan., 1996, Baihao dairy plant stopped producing "Panda" brand sweet condensed milk, because Zhejiang Cereals, Oils & Foodstuffs Import & Export Co., Ltd. took away the "Panda" brand.