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How many Wenzhou “Time-honored” Brands do you know?
Source:温州新闻网 | Author:Wenzhoudaily | Publish time:2018-05-29 | 11500 Views: | Share:
“Li Datong”, “Wuweihe” and “Jinsanyi” ...... For many Wenzhou people, they can tell the stories about every Wenzhou “Time-honored” Brands. These brands inherit the memory of this ancient city...

well-packed with Longquan celadon jar, it was exported to Hong Kong. A celebrity of Wenzhou origin, who lived in Taiwan, received a "Wuweihe" sashimi from his fellow villager. A pot of local speciality arose his craving for home.


Jinsanyi


"Jinsanyi" silk and satin shop is in the No.25, Wuma Street, Lucheng District, Wenzhou. It was set up in the ninth year of Emperor Xinfeng (A.D.1859) of the Qing Dynasty (A.D.1636-A.D.1912). It is a China Time-honored Brand with more than 150 years of history.

In the beginning of the reign of Xianfeng of the Qing Dynasty (A.D.1636-A.D.1912), Jin Xubao and his two brothers from Wuxing County, Huzhou City, Zhejiang, came to Wenzhou for living with their families. After that, they took their business up again to buy up Huzhou silk and send Wenzhou Ou silk out. Owing to its exquisite workmanship and good quality, Ou silk was so popular in the out-of-town markets; Most of Wenzhou workshops liked to use Huzhou silk, thus, these three brothers got a win-win with earning a large amount of money.

In the ninth year of Emperor Xianfeng of the Qing Dynasty, three brothers collected 6,000 silver dollars (then used coins) to open a silk and satin store specializing in Huzhou silk, Suzhou silk and Hangzhou silk under the Drum Tower in downtown area. The original name of this store was "Jintongyi", which was changed as "Jinsanyi" later, meaning three brothers all could get benefits. After several years, they moved the store to the middle area of Wuma Street, expanded its new store and began to sell wool fabric and cottons. Through the effort of generations (the fourth descendant, Jin Jimin was nominated as vice manager of "Jinsanyi" silk and satin store in Sept.,1948), they have become the giant in the silk and satin field of Wenzhou. It was honored as the most reliable store.There was a jingle in Wenzhou at that time: "Wear a "Dongguifang" on the head (the famous hat store), a "Yushunkang" on the feet (the famous shoes store) and a "Jinsanyi" silk and satin store on the body".