Coffee is now an indispensable part of global culture, not only tickling people's taste buds, but also stimulating the vitality of cities. And coffee culture has been integrated into the lives of local people in its own unique way and has become a part of urban culture in Wenzhou, China, and Incheon, South Korea.

In Wenzhou, local people's love for coffee not only stays on their taste buds, but also is reflected in their exploration and innovation over coffee culture and coffee industry. For instances, the "Waterfall Cafe" and "Rimrock Cafe" are hidden in the valley and village, "Lao Xiangshan Coffee Shop" is transformed from a century-old pharmacy, and "Yongjia Wheat Cake Coffee" features the combination of coffee and traditional Wenzhou food. The designs of the coffee shops are good manifestations of Wenzhou people's creativity and pursuit for their quality of life.

Wenzhou Characteristic Coffee Culture Hall

There are also many well-decorated cafes in Incheon, South Korea, either beautiful or simple. And local people favor iced American coffee very much for its cost-effectiveness and low-calories. The popularization of fast coffee shops and coffee self-service machines reflects Korean people’s love of coffee and their yearning for convenient life.

Incheon Internet-famous Cafe & Fast Coffee Shop

We see the perfect combination of coffee culture and local culture in Wenzhou and Incheon. And the coffee shows its diverse characteristics in different urban cultures. It could not only relieve people’s physical fatigue caused by a whole day of hard work, but also stimulate the vitality of cities. It’s really a concrete embodiment of urban cultural diversity.