In order to publicize and implement the guiding principles of 20th CPC National Congress, in November 2022, the Publicity Department of CPC Rui'an Municipal Committee launched an activity titled "Qingxiang Community - Millennium Happy Rui’an", organizing 10 youth publicists to visit various places of Rui'an, talking with 10 youth entrepreneurs, and recording their entrepreneurial experiences in the form of videos. 

Zhang Xiao, the founder of Will Commune Bookstore, has already been a minor celebrity several years ago in Wenzhou, and the Will Commune Bookstore he opened has won the market's approval with its innovative positioning. Though everyone thought he had achieved success, he didn't stop moving forward. Recently, Will Commune Bookstore is transformed and upgraded into a Family Reading Center. It’s an innovative idea that provides reading services for families. In this video, youth publicist Zheng Haibin visits Will Commune Bookstore in Rui'an and has a talk with Zhang Xiao about his bookstore, his pursuit, and the cultural industry in his mind.