Wenzhou recently launched the first "Red Boots Award" - China International Footwear Design Competition. It’s reported that this competition will enhance the mechanism of "introducing, cultivating, and selecting talents by holding competitions", accelerating the gathering of a group of excellent design talents at home and abroad, and facilitating the wonderful transformation of Wenzhou shoe industry from "manufacturing capital" to "fashion capital" .

The aerial picture of Wenzhou City. Photo by Su Qiaojiang

"This competition is committed to creating the 'Red Dot Award' in China’s footwear design field. We are aimed at establishing the most authoritative and influential top competition in China's footwear industry." The head of relevant department of Wenzhou Municipal People’s Government introduced that the competition, which takes nearly half a year from June to December, is divided into 4 stages, including advance publicity, collection of works, review of works, and display in final. There are 6 major awards, including the “Red Boots Supreme Honor Award”, the “Red Boots Supreme Nobility Award” , the “Red Boots Supreme Beauty Award”, the “Red Boots New Talent Award”, the “Red Boots Nomination Award”, and the “Red Boots Organization Award”, set up for the 2 categories of men's footwear and women's footwear.The highest prize for a single award will reach 500,000 yuan, and all the winning works will be exhibited in the "Famous Products Hall of Red Boots Award".

According to introduction, in order to make the "Red Boost Award" China International Footwear Design Competition a top-level one with the highest value, the best rewards, and the most complete supporting policies, Wenzhou Municipal Party Committee and Wenzhou Municipal People’s Government have formulated and issued special policies for introduction and training of footwear design talents, attracting more outstanding talents and excellent projects in the shoe design industry to come to Wenzhou.