Editor's Note:

Here are the overseas Chinese youths’ great patriotic enthusiasm, here are the personal entrepreneurial experiences of outstanding ‘overseas returnees’, and here you can listen to the most sincere inner voice of the second generation of overseas Chinese. ...... From today, ‘Overseas Chinese Youthtalk’, a new bilingual video program which is produced by Lucheng District Returned Overseas Chinese Federation and Wenzhou Overseas Media Center, is officially released through the domestic and overseas media one after another. This video program selects the representative young overseas Chinese to tell their different life stories in the form of character interviews. At the same time, it is also hoped that these excellent young overseas Chinese could make friends through this program, further stimulating their enthusiasm for innovation and entrepreneurship!

Character profile:              

Wang Yibin, chairman and general manager of Ye Tongren Health Industry Zhejiang Co., Ltd, is also the vice president of Wenzhou Overseas Chinese Youth Federation and the executive president and secretary general of Wenzhou Old Brand Association. As the 12th generation head of the Chinese long-established Ye Tongren, he inherited a brand with a history of more than 350 years.

After obtaining a double degree in Economics and Agricultural Economics from the University of Maryland in the United States, Wang Yibin pursued a Master's degree in E-Commerce and Engineering Management at the Chinese University of Hong Kong. Years of study abroad experience made him understand that Internet + is the big trend in the future.

He actively embraced the trend of Internet + Chinese medicine, promoting Ye Tongren from the traditional pharmacy to the transformation of Chinese medicine culture and tourism, and through the e-commerce platform to promote their own cream products, showing the innovation and vitality of the old, and has achieved remarkable results.

Wang Yibin said: Wenzhou old should stand in the forefront of consumers, do the era of ‘conspicuous package’, and constantly innovate and iterate, so that consumers feel the vitality of the old enterprises.