Beau Jessup is a 19-year-old British girl, but this young girl is already a little successful "entrepreneur" with achievements: she has earned millions of dollars by offering Chinese babies English names.
As the US CNBC News Network report:
A 19-year-old British girl has amassed a fortune as founder and CEO of Special Name, a website designed to provide Chinese parents with culturally appropriate English names for their babies.
Beau Jessup was inspired to start the business in 2015, when she was still in high school. She has since named a total of 687,000 babies (and counting) and racked up estimated revenues of over £300,000 (around 2.7 million yuan).
This idea originated from a coincidence.
When Jessop and her father were traveling in China a few years ago, Ms. Wang, a business partner of her father, asked her for help to provide an English name for her 3-year-old daughter.
"I was honored and surprised," Jessup said. "It seemed like a really important thing to do.”
In order to give that little girl a proper name, Jessup inquired Ms. Wang about her expectation placed on her daughter. After careful consideration, she named the little girl "Eliza" - Inspired by the female protagonist’s name of the movie “My Fair Lady”.
"Eliza" in “My Fair Lady”
"It occurred to me that if Mrs Wang needed this service, then maybe other parents would as well."
Such an occasional opportunity helped Jessup smell out a business opportunity.
Jessup learned that Chinese people are usually very casual in taking English names, often given by their English teachers.
Jessup immediately explored this business after she came back home. She had studied Chinese for 7 years and was able to read, write and speak Chinese, which undoubtedly helped a lot.
Her next step was to convince her father to lend her £1,500 (around 13,000 yuan). Jessup used the money to hire a website designer and spent the rest on WeChat advertising.
In her spare time, she set to work filling a database with more than 4,000 names, attributing to each five characteristics she felt best represented that name, such as "honest" and "optimistic".
The idea of Jessup's website is to help clients select the corresponding English names through their own personal qualities.
The whole process takes only three minutes.
This service costs 9.98 yuan so far.
Jessup is studying social anthropology at the London School of Economics now. Her university tuition is at her own expense and her parents are free of this burden.
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