The organizers said that they select Barcelona to carry out this event because Wenzhou and Barcelona has established a "Sisters Cities" relationship in 2011. Barcelona is a world-renowned Mediterranean tourist destination and world-famous historical and cultural city, and also Spain's most important base for trade, industry and finance. Over the past ten years, the two cities have had extensive exchanges and cooperation in the fields of economy, culture, science and technology. In the next step, more cultural exchange events will be organized in France, Italy with the purpose of promoting mutual understanding, and telling good Chinese stories.